Crafted With Code: Code That Scales

Crafted With Code is back with another batch of Webby-worthy projects! The second phase of this year’s showcase, Code that Scales, spotlights Webby-recognized experiences built to evolve—whether digitally, creatively, or strategically.

Now in its sixth year, Crafted With Code is a collaborative showcase created by WP Engine and the Webby Awards. It celebrates the innovation, craftsmanship, and collaboration behind some of the internet’s most extraordinary sites—all built on WordPress^®[1].

This year, 30% of all Webby-recognized projects in the Websites & Mobile Sites category were built on WordPress, and 43% of those WordPress sites were powered by WP Engine, demonstrating how WordPress and WP Engine are empowering builders to scale bold ideas into world-class digital experiences.

Read on to discover how these Code that Scales projects are pushing boundaries of design, performance, and storytelling.

Code that Scales: Growth In Action

Code that Scales: Growth In Action celebrates the sites and creators building future-ready digital architecture through flexible, scalable sites crafted to perform beautifully as audiences, technologies, and ambitions grow.

“Scalability is about more than just traffic or speed—it’s about creating future-proof digital foundations that adapt as a company’s vision and their customers’ demands evolve,” said Regina Yuan, WP Engine Director of Brand.

“These projects show how designers and developers combine creativity with technical sophistication to build sites that will evolve alongside each of the brands they serve.”

The following Code that Scales participants—each powered by WP Engine’s platform—represent just a few of 2025’s Webby-recognized experiences built to grow, adapt, and endure over time.

Gelato La Boca by Matchbox Studio

Webby Winner | Food & Drink

Flavorful design peppered with personality

Gelato La Boca is bringing authentic Argentinian gelato to Dallas. The team at Matchbox Studio developed a component-based design system blending rich interactivity with performance-driven efficiency to bring their bold vision to life online.

The site captures the vibrant colors and textures of La Boca, the iconic neighborhood in Buenos Aires from which the company took its name, using 3D elements, subtle motion, and immersive visuals to express the brand’s equally vibrant identity.

Every interaction feels intentional, inviting visitors to explore flavors and connect with the brand’s story. Behind the scenes, the scalable foundation of the site ensures that Gelato La Boca’s digital presence can grow right along with it.

Kentucky Bourbon Trail^® by Lewis

Webby People’s Voice Winner | Travel & Lifestyle

Scalable storytelling meets spirited design

The world’s best bourbon experiences come from Kentucky, and the Kentucky Bourbon Trail^® website makes finding them easy. Built by Lewis, the site connects visitors to Kentucky’s legendary distilleries, tourist destinations, and hospitality through an immersive, scalable design.

As bourbon tourism continues to boom, the site was designed for growth and flexibility, using a modular content system and a future-ready architecture that streamlines the onboarding process for new partners and distilleries. 

Lewis created a digital experience that mirrors the human journey of finding great bourbon, inviting users to explore, sip, and savor every stop along the way. Kentucky Bourbon Trail’s new, scalable travel hub can now evolve alongside the bourbon industry it celebrates, delivering craftsmanship and storytelling worthy of America’s native spirit.

Olson Kundig by Civilization

Webby Nominee | Architecture, Art & Design

Architectural excellence meets cinematic interactivity

For nearly six decades, Olson Kundig has been designing architecture defined by true artistry. Their new website, crafted by the team at Civilization, invites visitors behind the curtain of one of the world’s most respected architectural design firms.

Built as a cinematic digital experience, the new site mirrors the firm’s ethos of experimentation and transparency. A dynamic, personalized timeline traces the evolution of Olson Kundig’s work from its origins in Seattle through its modern projects across six continents.

The Play section reimagines content discovery as a streaming-style experience where visitors can easily browse videos, interviews, and podcasts. The new site will continue to scale alongside the firm’s legacy while elevating how design storytelling is shared online, balancing beauty, functionality, and depth in perfect proportion.

Scale your success on WP Engine

Want to hear more about how these scalable, standout experiences were created?

Head to the Crafted With Code YouTube playlist to watch exclusive behind-the-scenes videos, or visit the Crafted With Code site to explore all the Webby-recognized projects in the showcase.

If you’re ready to build future-proof sites that scale with your business, learn how WP Engine’s platform is ready to help you scale for success in this recent webinar!