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Key Takeaways
Product development benefits from a data-driven approach. Using data helps create products that resonate with customers and prospects, improving quality and reducing abandon rates.
Usage tracking is crucial for plugins and themes. Data insights from tracking usage can lead to product improvements and better customer experiences.
WP Engine leverages data to enhance customer features. Data-driven decisions influence the development of features and offerings to meet customer needs and preferences.
Product development may seem like black magic. But using a data-driven approach arms you with the knowledge you need to create products that truly resonate with your customers and prospects.
Who: Plugin, theme and product developers
Experience Level: Intermediate
Duration: 1 hour, 3 minutes (includes Q&A)
What you’ll learn:
- The fundamentals of product development and the “feedback loop”
- Why usage tracking is crucial for products like plugins & themes
- Practical examples of how data helped Freemius and other developers improve product quality and reduce abandon rate
- How WP Engine uses data to influence features and offerings for its customers
Our Amazing Speakers:
- Vova Feldman, Co-founder and CEO, Freemius
- David Vogelpohl, VP Web Strategy, WP Engine
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