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Key Takeaways
AI tools in 2025: Value vs. Hype. Developers must discern between AI tools that truly enhance workflows and those that are just hype to maximize ROI.
Practical AI applications for WordPress. Explore AI-powered search, recommendations, and real-world case studies to leverage AI effectively for content enhancement.
Cut through the noise with promising AI strategies. Identify the most impactful ways to streamline, scale, and supercharge your site using AI technologies.
Leverage AI for online success. Discover actionable insights on how AI can help you build faster, protect your brand, and grow your business with a WordPress platform.
Explore AI’s impact on the future. Dive deeper into AI’s potential for your business site or connect with WP Engine to explore AI tools tailored for online success.
As AI continues to shape the tech landscape in 2025, developers are left wondering: which AI tools truly add value, and which are just hype?
In this DE{CODE} session, WP Engine Senior Product Manager Luke Patterson is joined by experts from Elastic and Trew Knowledge to explore practical, high-ROI AI applications for WordPress.
From AI-powered search and recommendations to real-world case studies, this presentation cuts through the noise and highlights the most promising ways developers can use AI to enhance their content and workflows.
Watch the entire session to discover what’s actually working in AI—and how you can leverage it to streamline, scale, and supercharge your site!
Video | Vetting AI products in 2025: What’s hype? What’s help?
Panelists include:
- Luke Patterson: Senior Product Manager, WP Engine
- Anthony Moore: Co-founder & Chief Technology Officer, Trew Knowledge Inc
- Jeffrey Zalischi: Senior Software Engineer, Trew Knowledge Inc
- Justin Castilla: Senior Developer Advocate, Elasticsearch
Conclusion
Want to keep learning about AI and its impact on the future? Check out our guide to using AI for your business site or talk to a representative to learn how WP Engine is building AI tools to help our customers thrive online!
