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Key Takeaways
Gen Z holds $143 billion in buying power and feels current marketing is missing them.
WP Engine and the Center for Generational Kinetics conducted a study on Gen Z’s digital behaviors.
Jason Dorsey and Mary Ellen Dugan discuss the impact of generational analysis on digital strategies.
Build faster, protect your brand, and grow your business with a WordPress platform for remarkable online experiences.
“Leadership is not about the next election, it’s about the next generation.”
~ Simon Sinek
Who has $143 billion in buying power and believes today’s marketing isn’t reaching them? Gen Z, that’s who. WP Engine partnered with the Center for Generational Kinetics on a groundbreaking international study, a follow up to last year’s study, to dig deeper into Gen Z and uncover the truths about how they build their lives online via digital experiences.
Hear Jason Dorsey, the leading Millennial and Gen Z researcher and president with the Center for Generational Kinetics, and Mary Ellen Dugan, CMO at WP Engine, discuss how this generational analysis can impact your digital initiatives in 2019!
Learn more about this research – Reality bytes: The digital experience is the human experience
