Get Started
Key Takeaways
Companies focus more on driving traffic than converting it. Implement proven techniques like behavioral analysis and messaging to maximize site conversions.
Behavioral analysis and design are crucial for conversion optimization. Understanding user behavior and optimizing design elements can significantly impact conversion rates.
Utilize tools like A/B testing and Google Optimization Tool for conversion rate optimization. Testing different elements and strategies can help identify what works best for your site.
Explore the webinar and resources mentioned for in-depth strategies on increasing site conversions.
Companies spend exponentially more on driving traffic to their websites than on converting that traffic into leads or sales. Doesn’t that seem backwards?
In this session, we go over tried-and-true techniques that you can implement immediately to help you maximize conversions on your site by exploring solutions in the following areas:
- Behavioral analysis
- Design
- Messaging
- Neuroscientific principles
Duration: 1 hour (includes lively, informative Q&A)
Resources
- Webinar Slides (on SlideShare)
- Stratabeat
- Rethink Your Marketing book website
- Rethink Your Marketing (on Amazon)
- Building a CRO Framework for Maximum Conversions
- On-Demand Webinar – How to Crush SEO in 2020 (also featuring Tom Shapiro)
- Ebook: SEO+UX=PB&J: Achieving Results Through SEO and UX Integration
- Tools
- Velocitize (online publication for marketers and agencies focused on open source)
- Like this one? Check out other on-demand WP Engine webinars
Our Expert Speaker
Tom Shapiro
CEO, Stratabeat
Tom Shapiro is CEO of Stratabeat, a branding, web design, and marketing agency. Shapiro’s thoughts have been published widely, including Chief Marketer, CMO.com, CNN.com, Forbes, MarketingProfs, and National Center for the Middle Market. Shapiro’s book, “Rethink Your Marketing,” was published in 2017.
