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Key Takeaways
SEO and UX are like PB&J. When integrated well, they create a satisfying combination for the audience, similar to a delicious peanut butter and jelly treat.
Ignoring UX can harm SEO results. Neglecting user experience can have a detrimental impact on search engine optimization outcomes.
Site speed affects SEO and UX. The speed of a website plays a crucial role in both SEO performance and user experience.
Investing in SEO and UX yields ROI. Allocating resources to enhance SEO and UX can result in a positive return on investment.
Reporting on SEO and UX to the C-Suite is essential. Communicating the impact and outcomes of SEO and UX initiatives to top management is crucial for strategic decision-making.
Search Engine Optimization (SEO) and User Experience (UX) may on the surface appear to be very different. However, when integrated well, SEO and UX make a satisfying combination for your audience…much like a delicious peanut butter and jelly treat.
Chow down on the Why’s and How’s in this fun, informative session about how to create the perfect recipe for a true conversion sandwich!
Duration: 59 minutes (includes Q&A)
What you’ll learn:
- How SEO and UX Are Like PB&J
- How Ignoring UX Can Destroy Your SEO Results
- How Site Speed Impacts Your SEO and UX
- The ROI of Investing in SEO and UX
- How To Report on SEO and UX to the C-Suite
Our Amazing Speaker:
Tom Shapiro
CEO
Stratabeat
@TomShapiro
Tom Shapiro is CEO of Stratabeat, a branding, design, and marketing agency. Shapiro’s thoughts have been published widely, including CMO.com, CNN.com, Forbes, MarketingProfs, and National Center for the Middle Market. Shapiro’s book, “Rethink Your Marketing,” was published in 2017.
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