Webby for Good: Sisterh>>d by Girls Who Code

Since 1996, The Webby Awards have celebrated the best of the Internet. In the web’s infancy, that meant recognizing trail-blazing websites. Today, the Webbys honor the best of video, advertising, media and public relations, social, apps, mobile, voice, games, and podcasts. Two awards are granted per category: The Webby Award and The Webby People’s Voice Award. Members of the International Academy of Digital Arts and Sciences select nominees for both awards in each category as well as The Webby Award winner. The Webby People’s Voice awards, however, is chosen via votes on the Webby Awards website.

Webby for Good is a collaborative program formed by The Webby Awards and WP Engine to showcase Webby-recognized projects built to change the world. From campaigns to create awareness around the dangers of distracted driving to a chatbot that matches people with a cause they are passionate about, Webby for Good nominees use digital experiences to make a change for good.

In celebration of International Day of the Girl (October 11th), Girls Who Code, an international nonprofit organization working to close the gender gap in technology and change the image of what a programmer looks like and does, launched the visual album Sisterh>>d. The album is meant to encourage, inspire, and empower young women to take an active and unified role in their communities and create the change they wish to see in the world.

The Sisterh>>d visual album, which was built on WordPress and WP Engine, was an opportunity for Girls Who Code to celebrate two values core to their movement: sisterhood and activism. In order to facilitate a digital experience that most-appropriately showcased those values, the Girls Who Code team created a visual album. The album featured women and girls from different cultures and backgrounds using a variety of technical mediums to encourage activism and unity.

Girls Who Code, in collaboration with Yours Truly Creative and Moving Image & Content, created the visual album primarily for girls aged 13 to 22, so it was important that they used technical mediums that were relevant, engaging, and entertaining. In addition to creating a website that contained all the content, the Sisterh>>d album was shared strategically across Facebook in order to encourage engagement, interaction, and meaningful discussion.

To find out more about the Webby’s and explore this year’s winners, check out the Webby’s Winner’s Gallery. To learn more Webby-recognized projects designed to change the world, check out Webby for Good.