Drive Your Digital Marketing Strategy in 2021 (On-Demand Webinar)

Published date
Jan 4, 2021
Read Time
2 min read
A People-Centered Framework: Attention, Intention, and Mention

WP Engine

Key Takeaways

  • Evolving marketing strategies in uncertain times. Explore a people-centered framework focusing on Attention, Intention, and Mention for a customer-aligned approach.

  • New marketing strategy framework for relevance. Adopt a people-centered model beyond traditional channel-based strategies like PESO.

  • Measuring success and leadership communication. Learn how to effectively measure success and communicate results to leadership for strategic alignment.

  • Innovative examples from Pepco Holdings. Gain insights from a leading public utility company excelling in marketing strategies.

How do you develop a marketing strategy in the age of disruption? While all of our plans were turned upside down in 2020, and 2021 remains uncertain, evolving your marketing strategy may seem impossible. 

But as you’re planning for the new year, there are new approaches you can adopt, like looking beyond the old channel-based PESO (paid, earned, shared, owned) model and examining a people-centered framework, which focuses on Attention, Intention, and Mention.

Watch this informative on-demand webinar to learn more about adding a people-centered framework—one that aligns with your customer’s journey— to your marketing strategy going forward. Innovative examples are featured, including several from Pepco Holdings, a leading public utility company that is doing it right.

Duration: 1 hour, 1 minute (including Q&A) 

What you’ll learn:

  • The new framework for marketing strategy and why it’s more relevant than ever
  • How to measure success and communicate with leadership
  • Examples directly from a leading public utility company that is doing it right

Resources:

Our Expert Speakers:


Anthony sparks innovative campaigns as Co-founder and Chief Strategy Officer of Social Driver and convenes digital leaders as chairman of the National Digital Roundtable. He is passionate about marketing and teaches at The George Washington University, Sacred Heart University, and The Washington Campus.


Nicole is an experienced marketing communications specialist who has led digital initiatives in the utilities and pharmaceutical industries. At Pepco Holdings she has spearheaded innovative initiatives to connect with customers and the community.

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