How to Use WordPress in Unexpected Ways: Headless CMS, VR and Augmented Reality? Yes, Please!

Published date
Sep 8, 2017
Read Time
2 min read
How to Use WordPress in Unexpected Ways: Headless CMS, VR and Augmented Reality? Yes, Please!

WP Engine

Key Takeaways

  • Headless CMS opens new creative possibilities. WordPress can be used with emerging technologies like VR and AR, expanding beyond traditional web applications.

  • Advantages of WordPress over other CMS’. WordPress core integration of REST API offers decoupling of content from applications, enhancing flexibility and scalability.

  • Explore innovative marketing approaches with WordPress. Ogilvy’s use of WordPress in bleeding-edge technologies showcases the platform’s potential for creative marketing solutions.

  • Consider leveraging WordPress for future-proof online experiences. Build faster, protect your brand, and grow your business with a WordPress platform designed for remarkable online experiences.

Headless CMS is getting a lot a buzz these days. What is it? Why does it matter? And what does it mean in the world of WordPress?

Instead of thinking of WordPress as just for the web, what if you could use it with other emerging technologies  – virtual or augmented reality, for instance – to get really creative?

Hear from Ogilvy’s creative technologist, Pete Nellius, as he explores use cases in “bleeding edge” technologies using WordPress. This session is sure to get you thinking beyond the web into future possibilities!

Duration: 41 minutes

What you’ll learn:
  • What is “creative technology?”
  • Advantages of WordPress over other Content Management Systems (CMS’)
  • Wrapping REST API into WordPress core was a big deal – what it means for the web – and other platforms and technologies
  • How WordPress can be used to decouple content from the application
  • Creative ways of using the REST API
  • Bonus: How Ogilvy approaches marketing challenges

Resources

Our Amazing Speaker:

Pete Nellius, OgilvyPete Nellius 
Creative Technologist
Ogilvy
@peternellius

Creative Technologist for Ogilvy Washington and Founder of Ogilvy’s Center for Innovation and Creative Technology, Peter has over a decade of Information Technology experience spanning systems, mobile, web, Internet of Things, Virtual Reality, Augmented Reality, and more. He has managed projects for government agencies, Fortune 500 companies, and small businesses alike and is passionate about finding the most effective and creative ways of leveraging technology in pursuit of behavior change. 

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