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Key Takeaways
Combining design and functionality is crucial for maximizing website conversions. Learn how to optimize user flow and increase conversions by integrating beautiful design with seamless functionality.
Listening to user behavior through A/B tests and analytics is key. Understand who your audience is and how they engage with your website to make informed adjustments.
Information architecture plays a vital role in website success. Learn why structuring your content effectively is essential for maximizing conversions.
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Combining Form and Function for Maximum Conversions
How do you combine beautiful design with incredible functionality to move the user through the desired experience? Sounds much easier than it actually is, right?
Hear from the design, UX and ecommerce experts at agency Digital River, who will walk you through steps you can take to optimize the flow within your website and maximize conversions, showing examples along the way. Whether you’re just getting started, or looking to improve, come learn with us!
Duration: 54 minutes (including Q&A)
What you’ll learn:
- How to listen (A/B tests, analytics) – who you’re talking to and how they’re engaging
- 5 things that you need to pay attention to
- Common mistakes
- How to make adjustments, when to fix outright vs testing iterations
- Information architecture – why it’s important and how to structure
Creative Director
Digital River
Senior Manager, Site Optimization
Digital River
