One of the biggest annual celebration of books and reading in the world, World Book Day gives children and young people of all ages in the UK and Ireland the opportunity to own a book of their own. The holiday also encourages schools to promote and celebrate their love of reading. Their website, www.worldbookday.com, is a hub for educational and interactive resources.
In the days leading up to the event, parents and teachers flock to World Book Day’s website to start planning activities. The hashtag #WorldBookDay also starts to trend on Twitter, leading tons of referral traffic to their site.
In this case study, read about how World Book Day worked with Complete Control (their web development agency) and WP Engine (their hosting infrastructure provider) to achieve 100 percent uptime against 3.5 million consecutive page views and 200,000 sessions during the time leading up to the day of the big event.
“WP Engine provides a seamless, hassle-free service. They are always on hand and quick to respond. Everything that needs to happen, happens!” — Kirsten Grant, Director of World Book Day.