MANAGED WORDPRESS PLATFORM
Speed, Security, and Compliance on a Global Scale
Lift Legal Marketing migrates hundreds of WordPress sites to WP Engine’s enterprise platform for improved speed and security.
Site:
Industry:
Digital Marketing, Legal
"In the past, we hadn't received this level of support from hosting providers, but it's why we were confident throughout the process with WP Engine. We knew from the start that we’d get the level of support we need as we grow.”
—Natasha Chandra, Marketing Manager, Lift Legal
The Client
Lift Legal Marketing is the leading online marketing solution for law firms. Combining deep industry knowledge and effective law firm marketing strategies with cutting-edge technology, Lift Legal Marketing helps law firms around the world grow their revenue and achieve success.
The Challenge
Migrate more than 1,200 websites across three global hubs with an emphasis on standardization, uptime, and compliance. To accommodate a significant increase in server requirements and needed migration support, Lift Legal Marketing required a hosting provider that not only had enterprise expertise but also the ability to assist with different data privacy laws across three continents.
The Solution
WP Engine’s enterprise platform for WordPress sites and its network of global data centers. Lift Legal Marketing hosts a growing number of sites on servers located in each of its global hubs—Australia, the UK, and the U.S.—reducing latency, improving page speed, and providing clients with highly secure environments that comply with local data privacy laws.
The Results
With a smooth migration of sites to WP Engine’s enterprise platform and speed and security improvements across the board, Lift Legal Marketing has standardized its digital footprint on WordPress, allowing internal teams to focus on client success while WP Engine handles site optimization and maintenance.
Lift Legal Marketing’s most important metrics for success include site speed, security, visibility in search, user engagement, and conversion rates. With initial sites migrated over, all of those metrics have ticked up across Lift Legal Marketing’s client sites.
“Since the migration, we’ve received some really encouraging feedback from clients and their consultants about the speed of their sites,” said, Lift Legal Marketing Co-founder and Director Brian Hicks.
Another important piece, he noted, was the improvement to site security that comes with hosting client sites on WP Engine's platform.
"A lot of the sites we’ve migrated did not have SSL certificates and were being penalized in search results, which affected our ability to attract visitors and create conversions,” Hicks said.
With WP Engine, Lift Legal Marketing is able to easily add SSL certificates to its client sites at no extra cost, while hosting those sites with an enterprise provider that has successfully completed a SOC 2 Type II examination for security and availability.
WP Engine’s enterprise platform will undoubtedly play a key role as Lift Legal Marketing continues to grow, serving as the global authority on marketing for lawyers and law firms.
The team at Lift Legal Marketing is confident that they’re set up for continued success on a premium, secure hosting platform that’s helping facilitate incredible outcomes for its growing list of clients.
“In the past, we hadn't received this level of support from hosting providers, but it's why we were confident throughout the process with WP Engine," said Lift Legal Marketing Manager Natasha Chandra.
"We knew from the start that we’d get the level of support we need as we grow.”
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