Spark Digital’s work on The Florey Institute website delivered a modern, scalable, and user-centric digital experience that significantly improved accessibility, engagement, and operational efficiency.

Previously constrained by an outdated platform, the site struggled with usability gaps, a rigid content management structure, and disconnected third-party tools. Content updates were challenging and impeded interactions with key audiences, including researchers, students, and donors.

By replatforming the site to WordPress on WP Engine's fully managed platform, Spark Digital introduced a streamlined, responsive design structure that not only improved navigation but also showcased The Florey’s groundbreaking research with greater clarity and impact.

The revamped site also incorporated seamless third-party integrations with, MailerLite, and Blackbaud, streamlining email marketing, and fundraising. These integrations allowed The Florey to better engage with its audiences, simplifying processes that were previously fragmented and time-consuming.

To further enhance internal efficiency, a structured content approval workflow was implemented, ensuring updates could be reviewed and published with greater accuracy and timeliness. This reduced bottlenecks and empowered different internal teams to manage content effectively while maintaining consistency across the site.

Another key component of the transformation was the use of ACF to create a flexible content architecture. This allowed site administrators to easily manage and update structured content—including research profiles, project listings, and institutional updates—without requiring technical expertise.

It was also particularly valuable during the migration process, as ACF enabled the seamless transfer of more than 500 content types, preserving complex data relationships and ensuring long-term scalability.