Think Big for Kids
by Roger West Creative & Code
Award Level: Webby Nominee
Category Name: Diversity, Equity, Inclusion, & Belonging
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“One of the best pieces of feedback we received was, ‘I felt like I was part of the mission just by scrolling through.’ That’s exactly what we set out to create with Roger West: an experience that draws people in and makes them feel connected.”
— Jennie Treby, Chief Marketing Officer, Think Big for Kids
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Roger West helped produce a site that evokes a personal connection while facilitating national reach through a modular, mobile-first site. The new site makes it easy for companies, mentors, and donors to get involved through clear navigation and calls to action.
The challenge
Think Big for Kids needed a website that could clearly speak to three distinct audiences—mentors, corporate partners, and students—while uniting them under one powerful mission.
At the same time, the platform needed to showcase the organization’s growing national reach and expanding impact.
The solution
Roger West Creative & Code partnered with Think Big for Kids to design and develop a custom, mobile-first WordPress website built on a modular content system.
This approach allows their team to easily manage and expand content over time and features streamlined navigation with tailored user journeys for each audience, making it simple for users to find and engage with the right content.
The results
Since launch, the site has helped broaden the organization’s visibility with national and global audiences and significantly improved key engagement metrics. Most importantly, the new platform gives Think Big for Kids a scalable foundation to grow its mission, connecting with even more students, mentors, and partners across the country.
“WP Engine’s performance and reliability gave us the freedom to focus on design and storytelling, knowing the tech foundation was built for speed, security, and scale,” said Roger West Creative & Code Creative Director Eugene Newcomb. “It’s the kind of infrastructure that helps purpose-driven organizations grow with confidence.”
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