MANAGED WORDPRESS PLATFORM

Transforming Performance
With a Strategic Migration

With a seamless move to WP Engine’s managed platform, Wing Assistant elevates the performance
and security of its WordPress site, setting the stage for long-term growth.

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Site:

wingassistant.com

Industry:

B2B Software

"Since switching to WP Engine, our page load times have improved significantly, and WP Engine’s managed hosting and 24/7 support have allowed us to focus on delivering value to our customers without worrying about downtime or performance issues."

—Mohit Ranpura, Senior WordPress Developer, Wing Assistant

493%

Increase in site traffic

146%

Increase in engagement time

37%

Increase in conversion rate

The Client

Wing Assistant is a technology and digital services provider specializing in virtual assistant services. Focused on delivering high-quality administrative and support solutions that help companies enhance productivity, Wing Assistant provides small businesses, startups, execs, and enterprises with the top 0.5% of remote talent to take over recurring work such as social media management, executive assistance, data entry, sales calls, and more.

The Challenge

Maintain Wing Assistant’s site performance and security during peak traffic periods while ensuring a seamless user experience. The Wing Assistant team needed a solution to support higher traffic, stabilize inconsistent page load times, and safeguard sensitive data—all without compromising engagement or conversion rates.

The Solution

Wing Assistant migrated its WordPress site to WP Engine’s
managed platform, leveraging advanced caching, a built-in
CDN, and scalable infrastructure to eliminate performance
bottlenecks. The team also utilized NitroPack for speed
optimization and WP Engine’s staging environment and
developer tools to streamline updates and maintain site stability.

The Results

Founded in 2018 in Berkeley, California, Wing Assistant has quickly established itself as a leader in virtual assistant services, growing more than 200% between 2021 and 2024.

While this rapid expansion is a testament to the company’s innovative solutions, it also led to challenges for Wing Assistant’s digital infrastructure.

As traffic increased and the need for enterprise-grade security became more pressing, frequent performance issues, inconsistent page load times, and limited scalability were all impacting Wing Assistant’s engagement and conversions.

“We needed a hosting solution that could handle high traffic without sacrificing speed or user experience,” said Wing Assistant Senior WordPress Developer Mohit Ranpura. “This ultimately led us to WP Engine for its performance optimization features.”

Utilizing WP Engine’s seamless migration and workflow tools, the Wing Assistant site was moved to the new platform in a matter of hours, minimizing downtime while allowing internal teams to get up and running quickly.

Post-migration, and with plugins like NitroPack installed for enhanced page speed, the site has experienced significant improvements in performance and user engagement.

This includes a 146% increase in engagement time and a 37% boost in conversion rates.

Enhanced speed and stability have also contributed to a 493% surge in website traffic, which the site now handles with ease.

Beyond performance, WP Engine’s advanced security features and proactive threat detection have reduced concerns about potential vulnerabilities, providing the Wing Assistant team with confidence in the face of cyber threats, and allowing them to focus on business growth.

“WP Engine’s optimized WordPress hosting provided the solutions we needed. Their advanced caching technology, built-in CDN, and scalable infrastructure resolved our performance bottlenecks,” said Wing Assistant Senior WordPress Developer Mohit Ranpura.

“Since switching, page load times have improved significantly, ensuring a better user experience, and WP Engine’s managed hosting and 24/7 support have allowed us to focus on delivering value to our customers without worrying about downtime or performance issues.”

The successful migration and resulting improvements have enabled Wing Assistant to elevate its digital presence and set a strong foundation for future expansion.

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