WP ENGINE HEADLESS PLATFORM
Blazing Fast Site Speed for the Leader in GovTech
Public sector software provider CentralSquare unlocks faster speed to market and a massive boost in site performance with WP Engine's Headless Platform.
Site:
Industry:
B2B Software
"WP Engine's Headless Platform has been a game-changer for our team. We saw drastic improvements in site performance, at the same time increasing our internal agility with the intuitive, easy-to-use platform."
— Matt Gasior, Director of Digital Marketing, CentralSquare
56%
Increase in product demo requests
50%
Increase in Average Opportunity Value
100
Google PageSpeed Performance
The Client
CentralSquare Technologies is the largest independent public sector software provider that powers all aspects of managing local government to build smarter and safer communities. Public sectors across North America use CentralSquare to enable efficiencies and a seamless end-to-end integrated experience by using innovative, cloud-based solutions and automation. As the market driver for advancing safety and justice with innovative technology, CentralSquare serves 3 out of 4 citizens across North America.
The Challenge
Stymied by a lack of flexibility with its existing Drupal site, CentralSquare approached WP Engine Agency Partner Wpromote for help empowering internal stakeholders without sacrificing website performance.
The Solution
WP Engine's Headless Platform provides a clear path for CentralSquare to relaunch its site as a headless build. The new, decoupled architecture allows CentralSquare’s internal teams to improve workflows and manage content more efficiently while providing significant performance improvements.
The Results
CentralSquare’s new site has seen speed and other performance indicators improve across the board.
Most notably, the site’s PageSpeed Insights scores have improved by more than 200% on mobile, jumping from 29 to 94. On Desktop, scores improved by more than 30% to achieve a perfect score of 100, reflecting drastic improvements to Core Web Vitals and other page experience metrics.
In addition to flexibility and speed, the new site has also reduced operating expenses. This is due in large part to the way the new architecture enables CentralSquare's internal teams to quickly create landing pages without additional engineering or developer support.
Relaunching as a headless site also provided CentralSquare with the ability to define, design, and deploy discrete user journeys for its different target audiences, resulting in improved messaging and an increase in lead generation.
The new site has also led to:
- A 56% increase in product demo requests.
- A 50% increase in Average Opportunity Value.
- 30% growth in pipeline.
"We've seen extraordinary results with WP Engine's Headless Platform for WordPress, enabling a more performant website while empowering business users to truly own their digital experience," said CentralSquare Director of Digital Marketing Matt Gasior.
"It also puts them in a position to perform better organically."
Gasior and his team were also impressed by how quickly—and dramatically—performance improvements were reflected on the CentralSquare site.
"The performance upgrade was apparent, almost immediately," Gasior said.
"We were blown away by how much faster the new site is.”
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