HEADLESS WORDPRESS PLATFORM
Constructing a Frictionless Future With Headless WordPress
Wpromote leads a shift to headless for The New Home Company, revolutionizing how
buyers find, filter, and engage with home listings.
Site:
Industry:
Homebuilding
"For forward-thinking marketing leaders like New Home Co., adopting a headless approach provided the flexibility to seamlessly integrate best-in-class technologies, ensuring exceptional digital experiences throughout the customer buying journey."
— Dennis Ngin, VP of Digital Experience, Wpromote
150%
Increase in total lead registrations
79%
Increase in total site impressions
43%
Increase in total ranked keywords
The Client
The New Home Company is a forward-thinking homebuilder dedicated to crafting exceptional living environments. Focusing on quality, innovation, and customer experience, the company provides prospective homeowners with an intuitive customer journey. Committed to thoughtful community design and superior craftsmanship, New Home Co. builds homes and neighborhoods that inspire connection, enhance lifestyles, and deliver long-term value.
Wpromote is a leading full-service digital marketing agency specializing in full-funnel media strategy, web development, and digital transformation. The agency empowers brands to make smarter marketing decisions, break down silos, and achieve next-level growth. Their agile, outcome-first approach leverages human expertise and unique insights from their predictive Polaris intelligence platform to drive maximum impact for clients.
The Challenge
Transform The New Home Company’s digital presence with a data-driven approach to better serve its growing audience of home shoppers, real estate professionals, and industry partners. This included enhancing engagement through an intuitive, interactive experience, ensuring floorplans and homesite details were accessible across all devices, and optimizing user journeys to drive inquiries and sales.
The Solution
To build a high-performance home buying experience, Wpromote combined rich data and innovative design with advanced technology, leveraging WP Engine’s Headless Platform for faster load times, seamless cross-device experiences, and future scalability. A custom Enterprise Resource Planning integration enabled real-time pricing and availability, while advanced search, filtering, interactive maps, and videos enhanced discovery and immersion.
The Results
New Home Co.’s shift to headless marked a transformative moment in its digital strategy.
It delivered a modern, scalable, and user-focused experience for homebuyers, real estate professionals, and the company’s internal team.
To better serve home shoppers and real estate professionals, New Home Co. sought to improve speed, accessibility, and automation, creating a more dynamic and responsive digital experience.
Building with WP Engine’s Headless Platform for WordPress, Wpromote’s strategic approach resulted in faster load times, seamless cross-device performance, and future-proof scalability.
The decoupled WordPress content management system (CMS) enables modular updates without disrupting the backend, allowing for continuous innovation and efficiency.
By integrating real-time ERP data, the new site automates home pricing and availability updates, eliminating manual work, reducing errors, and improving accuracy for users.
"For forward-thinking marketing leaders like New Home Co., adopting a headless approach provided the flexibility to seamlessly integrate best-in-class technologies, ensuring exceptional digital experiences throughout the customer buying journey," said Wpromote VP of Digital Experience Dennis Ngin.
“From the freedom it offers with JavaScript frameworks on the frontend to the flexibility it provides with WordPress on the backend, we were able to realize the client’s vision with superb results."
Using Advanced Custom Fields (ACF), the Wpromote team also added advanced search and filtering to the site allowing home shoppers to refine their searches from national to hyper-local details, creating a more personalized discovery process.
To further boost engagement, interactive maps and multimedia features provide an immersive look into neighborhoods and homes, while Progressive Web App (PWA) functionality ensures a fast, app-like experience across all devices.
All of these innovations drove measurable success, including:
- Accelerated engagement: A streamlined user experience and faster load times captured more audience attention, driving a 79% growth in total site impressions.
- Increased conversions and lead gen: Optimized user journeys and real-time updates made it easier for prospective homebuyers to inquire and take action, resulting in a 150% increase in total lead registrations.
- Enhanced search visibility and scalability: Improved content architecture and technical SEO boosted discoverability, leading to a 43% increase in ranked keywords and greater long-term organic visibility.
The project also earned Wpromote a WP Engine Agency Partner Award for “Future-Ready Innovation,” highlighting the agency’s expertise in delivering cutting-edge, scalable digital experiences.
With a future-ready digital foundation, New Home Co. is now better equipped to connect with home shoppers, real estate professionals, and industry partners while driving long-term business success.
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