Connecting the Enterprise with Today’s Mobile-First Consumer (AU)

According to eMarketer, there are now around 3 billion smartphone users around the world; that represents nearly 37% of the world’s population and nearly 80% of all Internet usage. As mobile continues to become the choice platform for connecting with and become informed about the world around us, user experience expectations also continue to rise. Fast, intuitive and engaging mobile experiences are essential to maintaining engagement because attention spans keep declining and performance expectations continue to become more demanding.

New mobile solutions like Progressive Web Apps (PWA) and Accelerated Mobile Pages (AMP) help enhance digital experiences and allow organizations to create websites in a straightforward way. An open-source library provides the user with a friction-less and immediate load experience. WP Engine commissioned independent technology market research specialist Vanson Bourne to undertake research investigating organizations’ current websites and mobile solutions, with an in-depth exploration into AMP and PWA.

This white paper provides must-know information for enterprises on the current status of the mobile web and vital research on how PWA and AMP fit into today’s mobile landscape.

Research for this white paper was conducted in Australia. Check out the US version.