WP Engine Tools and Features that Power Agency Growth

How your choice in host impacts agency growth

Is your hosting partner truly powering your agency’s growth, or are they just hosting your sites? In the fast-paced world of digital agencies, the choice of a hosting provider is a foundational decision. This one decision impacts everything from project efficiency to client satisfaction and your bottom line. 

Agencies need more than just server space; they need a robust managed hosting platform. That platform should actively support and simplify their unique workflows and meet diverse client needs. Additionally it needs to offer the effortless scalability necessary for sustainable, profitable business growth. Without the right tools, agencies can face development bottlenecks, struggle with inconsistent site performance, and waste valuable time on troubleshooting and mundane tasks that could be automated. All of which puts your reputation at risk and threatens your ability to expand your agency.

This is where a true technology partner makes all the difference. WP Engine offers a comprehensive suite of agency-centric tools and features. We designed these offerings specifically to empower your team, streamline operations, and accelerate your agency’s growth.

Partnering with WP Engine means having access to the infrastructure and expertise that allows you to focus on what you do best: creating exceptional digital experiences on WordPress®. The result? You have the freedom to to confidently scale your business.

Read on to see how WP Engine specifically empowers agencies to build, manage, and scale more efficiently and profitably.

Foundational benefits for agencies

Beyond individual features, a strategic hosting partner can provide several core benefits agencies can use to form the bedrock of their web offerings—ensuring reliability, security, and the ability to easily scale.

Those benefits include infrastructure optimized for speed and performance, security, and scalability. And with WP Engine you also get expert support you and your clients can rely on.

Speed and performance

A website’s speed has a direct and measurable impact on business outcomes. Research by Deloitte Digital found that even a 0.1-second improvement in site speed can boost conversion rates by over 8%. 

WP Engine’s platform is specifically optimized for WordPress. We leverage technologies like a global Content Delivery Network (CDN) and our proprietary EverCache® system to deliver blazing-fast load times. This enhances user experience and drive results for your clients.

Security

In today’s digital landscape, proactive security is non-negotiable. A security breach can destroy a client’s trust and your agency’s reputation. 

WP Engine’s managed offerings include secure platform architecture, automated threat response, global edge security, and proprietary intelligence gleaned from hosting more than 1.5 million WordPress Sites. 

This provides immense peace of mind for both you and your clients. Your clients can trust their digital assets are protected by a platform that understands the WordPress ecosystem’s unique security needs.

Scalability

As your agency grows and takes on larger, higher-traffic clients, your hosting infrastructure must keep pace. 

WP Engine’s platform is built for scalability, capable of handling sudden traffic spikes and supporting large-scale enterprise WordPress deployments. Our distributed, containerized architecture used in our agency plans is designed to seamlessly scale with your agency’s growth.

This ensures your hosting solution grows seamlessly with your agency and your clients’ evolving needs. It can also reduce complex migrations or performance compromises.

Expert support

One of the most valuable assets for an agency is access to expert support. 

WP Engine provides 24/7 support by experts in WordPress. This reduces your agency’s internal support burden, allowing your team to focus on client-facing work rather than troubleshooting hosting-related issues. In fact, our support boasts a 97% first-contact resolution rate and has won 14 Stevie Awards in the last 10 years.

Developer-centric tools for efficiency

As an agency building and managing digital experiences for your entire book of clients, efficiency can make the difference between hitting or missing your profit goals and keeping your team from burning out.

Knowing this, WP Engine offers a suite of developer tools designed to streamline workflows and improve efficiency. With these tools, your team can build better sites, faster.

• Staging and development environments: One-click staging sites are a cornerstone of a professional development workflow. They allow your developers to create safe copies of live sites to test updates, new features, or design changes.
• Local by WP Engine: The free Local tool, trusted by over one million users, provides a seamless local WordPress development environment. Local integrates directly with WP Engine accounts. Developers can easily pull live sites to their machine for offline work and push changes back up to any environment.
• SSH Gateway and WP-CLI: For advanced developers who prefer command-line control, WP Engine offers SSH Gateway access and full WP-CLI support. Take granular control and automate complex WordPress tasks.
• ACF: Advanced Custom Fields is a mainstay in modern WordPress design. ACF is currently integrated into four and a half million WordPress sites. Developers use ACF to create custom fields, post types, and taxonomies, providing unparalleled control over how content is structured and displayed on your clients’ sites.
• AI Toolkit: Whether you’re building AI functionality and need a Managed Vector Database or simply want to offer AI-Powered Recommendations or Smart Search AI on your clients’ WordPress sites, we’ve got features to support your most forward-looking projects.

Tools to simplify client management and agency workflows

Managing a growing portfolio of client sites can be complex. It’s important that your choice in hosting partners gives you the tools to efficiently manage client sites at scale.

WP Engine offers features specifically designed to simplify client management and streamline agency workflows.

• Transferable Sites: For your clients that need to manage their own hosting plans, this feature is a game-changer. You can build and develop client sites on your own WP Engine account, and once the project is complete, easily transfer ownership and billing directly to your client. Launching client sites this way can completely eliminate the need for complex, post-build migrations.
• User permissions and collaboration: Granular user permissions allow you to control who has access to specific sites and features within your agency’s account. Using this, you can ensure secure collaboration among your team members and clients.
• Billing and account management: The centralized dashboard offers a unified view for managing all client sites, subscriptions, and billing. Simplified account administration makes it easy to manage your hosting plans.

Performance and optimization features

No one is asking your agency for a slow site. That said, keeping every one of your client sites performant could wind up being several full-time jobs.

That’s why we offer advanced tools to continuously monitor and optimize your client sites.

• Application Performance Monitoring (APM): WP Engine’s integrated APM tool helps agencies identify and resolve performance bottlenecks. Smart agencies use this for quick code-level visibility into site performance.
• Smart Plugin Manager: Our Smart Plugin Manager (SPM) automates plugin updates with AI-powered visual regression testing. This means updates will automatically roll back when it causes an issue, reducing risk and manual updating.
• Page Speed Boost: WP Engine’s Page Speed Boost (PSB) delivers 30+ code-level optimizations, a global CDN, lazy loading, and more. All of this works together to increase page speed 30% on average for desktop and 128% on mobile.

Leveraging WP Engine for agency growth

The right hosting partner understands how agencies work and provides programs, pricing, and features designed to fuel their growth.

By utilizing WP Engine’s comprehensive features, agencies can strategically position themselves for significant agency growth.

• Focus on core competencies: By offloading the complexities of hosting management, security, and infrastructure maintenance to WP Engine, your agency frees up valuable time and resources to focus on your core services like design, development, and marketing.
• Offer premium hosting as a value-add: WP Engine’s high-performance, secure, and managed WordPress hosting allows your agency to differentiate itself by offering a premium, reliable service that justifies higher client retainers.
• Get agency-specific support as you grow: Pairing our agency pricing with our Agency Partner Program unlocks significant growth opportunities for agencies. From scalable plans to co-selling support and lead sharing to commissions for WP Engine plans and referrals.

Get started today

WP Engine offers a comprehensive suite of tools and features that empower agencies to build, manage, and scale their businesses efficiently and profitably. More than just providing basic hosting, our goal is to act as a strategic partner in your agency’s growth journey. 

From dev tools streamlining workflows to advanced security that protect your clients, we strive to handle technical complexities while you focus on delivering value to your clients.

Ready to transform your agency’s operations and client offerings? Explore the WP Engine Agency Partner Program today to see how the platform can become a cornerstone of your growth strategy.