The Art of Reselling Hosting
Financial experts often recommend businesses have 13 weeks of cash flow on hand, yet 57% of agencies report having less than three months’ worth of cash for expenses, according to a Promethean Research study. This makes recurring revenue mission-critical for agencies of any size. This is why having reselling hosting to your clients can be so pivotal to your agency growth.
In fact, adding managed hosting to your offerings is one of the easiest ways you can create recurring revenue without a lot of extra work. Download this guide, where we explain exactly how to do it!
Helping your clients choose how to host their sites
There are three main options when it comes to where your client hosts their website, apps, and digital experiences. They can choose to host everything themselves on internal servers, they can manage the third party relationship with a hosting company themselves, or they can decide to let your agency manage their hosting along with their sites.
Depending on the size, industry, regulatory needs, and other complicating factors, this decision may require one specific solution. If they are free to choose, the choice to let your agency manage hosting along with their sites is often the most cost and workflow effective solution. Which means you’ll be reselling hosting to them.
If your client chooses to manage the billing, maintenance, and hosting relationship themselves, they’ll need your input to choose a hosting provider that best meets their needs. In those cases, it’s important to have a list of approved providers ready—and even better if that option pays you a commission for any referrals—like the WP Engine Agency Partner Program.
Why Reselling Hosting Is Often the Best Option.
When your client buys their hosting and website maintenance from you, you’re essentially delivering web experiences as a service. They rely on your agency’s creativity and expertise, without having to worry about keeping the right personnel in-house or making the capital expenditures for infrastructure. When you resell web hosting, you could absorb those concerns yourself, but, ideally, you’re leaning on a provider who takes them on for you. Reselling managed hosting to your WordPress clients delivers the best possible results for your agency. This ebook dives into the details, laying out some best practices on reselling managed hosting and covers topics like:
- Total cost of ownership
- Pricing models and profit margins
- Value-add add ons
- Ways to provide technical support
- Choosing the right host for reselling
Ways WP Engine Empowers Reselling Hosting
WP Engine powers the freedom to create breakthrough digital experiences for businesses of every size, at every stage. We make it a breeze to create, develop, and host WordPress sites while keeping them safe, performant, and poised for growth.
Our Agency Partner Program was designed to help your agency business grow through increased clients, revenue, and margins while enjoying priority, 24/7 expert support, free hosting, and more.
Ready To Get Started?
At the end of the day, if you’re ready to get a steadier paycheck and provide your clients with longer-term solutions, reselling hosting is the perfect solution.
Becoming a WP Engine reseller allows you to package and sell our services under your own brand, at your own price, without bearing any of the infrastructure costs. All that’s left to do is get started!
Download our ebook today to explore your reselling options today!
