Not Just a Pretty Face

Combining Form and Function for Maximum Conversions

How do you combine beautiful design with incredible functionality to move the user through the desired experience? Sounds much easier than it actually is, right?

Hear from the design, UX and ecommerce experts at agency Digital River, who will walk you through steps you can take to optimize the flow within your website and maximize conversions, showing examples along the way. Whether you’re just getting started, or looking to improve, come learn with us!

Duration: 54 minutes (including Q&A)

What you’ll learn:

• How to listen (A/B tests, analytics) – who you’re talking to and how they’re engaging
• 5 things that you need to pay attention to
• Common mistakes
• How to make adjustments, when to fix outright vs testing iterations
• Information architecture – why it’s important and how to structure